Open to new opportunities

Let's create
experiences
people love to use.

Hi, I'm Firoz bin Abdulla — a UX/UI designer with 16 years of experience creating seamless digital experiences. I transform complex ideas into intuitive, engaging designs.

Branding Product Design UX/UI Design Interaction Design Prototyping Design Systems Motion & Animation
16+
Years Experience
50+
Projects Shipped
6
Companies
3
Countries
Tools Figma Adobe XD Illustrator Webflow Maze Miro
User Research Wireframing Prototyping UI Design UX Strategy Design Systems Brand Identity Motion Design Product Design Visual Design User Research Wireframing Prototyping UI Design UX Strategy Design Systems Brand Identity Motion Design Product Design Visual Design
Works

See how I've turned
ideas into reality.

Dive into the stories of successful product designs that make a difference.

Lead UX/UI Web Admin Design System 2023
Telecom Business — An admin app that actually runs the business

Research, IA, wireframes, and UI for a telecom operator's internal admin platform — turning a sprawling set of back-office tools into a single, decision-ready workspace.

UX/UI Mobile 2024
App Transformation — Screens with the why behind them

Selected screens from a mobile-app transformation, each shown alongside the UX reasoning that drove the layout, the flow, and the small decisions.

UX/UI Checkout 2024
Device Pre-order — Turning excitement into a finished order

A focused pre-order flow for a high-anticipation device launch — converting hype into confirmed orders without scaring users off with friction or paperwork.

Lead UX/UI Mobile · Web 2023
Online Booking — A lifestyle app and landing site, one system

UI for a lifestyle booking app and its marketing landing page — built around a shared visual system that scales from a 375px phone to a 1440px desktop without losing its character.

UI · Web Marketing 2022 – 2024
Webpage Designs — A small collection of marketing surfaces

A selection of landing, marketing, content, and detail pages — designed to feel related to each other while each one does a different job.

UI · Interaction Mobile 6 games 2023
Small Games — Little hooks that bring people back

A set of small in-app games designed to lift daily engagement — quick to play, easy to return to, and visually consistent with the host app's design system.

About

Hi, I'm Firoz
bin Abdulla.

UX/UI designer with 16 years of experience creating seamless digital experiences. I specialize in wireframing, prototyping, user research, and interface design for web and mobile apps.

I aim to transform complex ideas into intuitive and engaging designs — partnering closely with engineers and PMs to ship polished, on-brand product.

  • Translate complex problems into clear, intuitive interfaces.
  • Drive design end-to-end — research, UX, UI, and design systems.
  • Partner closely with engineers and PMs to ship polished, on-brand product.
Get in touch
Branding Product Design UX/UI Design Interaction Design Wireframing & Prototyping Visual Design Systems Motion & Animation
Experience
Jul 2019 – Present
Product Designer (UI/UX)
iHorizons · Qatar
Dec 2017 – Jul 2019
Front-end Developer
Osool Media · Qatar
Nov 2012 – Dec 2017
Web Designer
Zone Group · UAE
Jul 2011 – Oct 2012
Web / UI Designer
MapView · India
Feb 2010 – Jan 2011
Web Designer
Aufait · India
Mar 2009 – Jan 2010
Graphic / Web Designer
Unlimited Ideas · India
Process

How I work

A clear, repeatable 5-stage process that takes a project from discovery to polished delivery.

01
Discover
Understand business goals, user needs, and technical constraints through stakeholder interviews and competitive analysis.
Research plan · Interview notes
02
Define
Synthesize findings into a clear problem statement, personas, and information architecture.
Problem statement · JTBD · IA
03
Design
Move from lo-fi wireframes to hi-fi prototypes, building UI components and a scalable design system along the way.
Wireframes · UI · Prototype
04
Validate
Test assumptions with usability studies and iterate rapidly based on real user feedback.
Usability tests · Iteration log
05
Deliver
Hand off clean specs, a documented design system, and production-ready assets to engineering.
Specs · Design system · Hand-off
Skills

What I bring to the table

Research & Discovery
User Interviews Surveys Usability Testing Heuristic Evaluation Analytics Review Stakeholder Workshops
UX Strategy
Persona & JTBD Journey Mapping Information Architecture User Flows Content Strategy WCAG 2.2 AA
Interaction & UI Design
Wireframing (lo-fi → hi-fi) Visual UI Design Prototyping Micro-interactions Responsive Design iOS HIG / Material 3
Design Systems
Token Architecture Component Libraries Variants & States Documentation Theming & Dark Mode Dev Handoff
Graphic & Brand Design
Brand Identity & Logo Typography Systems Custom Iconography Illustration Marketing Collateral Social Assets
Collaboration & Delivery
PM & Engineering Agile / Sprints Design QA Presenting & Storytelling Mentoring
Let's connect

Let's create experiences people love to use.

I'm eager to collaborate on impactful digital experiences. Whether you have a project in mind or just want to talk design — reach out.

Open to full-time & freelance opportunities · Usually responds within 24h

Send a message

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